How to Pick the Right Signage for your Company: 10 Tips and Tricks

When it comes to business, first impressions are everything. Your signage is often the first thing that potential customers will see, so it’s important to make sure that it’s representative of your brand and sends the right message.  But with so many available varieties and styles of signage out there, how do you know which one is right for your company? Read these tips and tricks to help you choose the perfect signage for your business:

1. Know your brand.

This is the most important step in choosing the right signage for your company. Your signage should be an extension of your brand, so it’s important to make sure that it properly reflects who you are as a business. If your brand is fun and whimsical, for example, then your signage should reflect that.


2. The size of your sign should be proportional to the size of your business.

A small sign for a small business is appropriate, while a large sign may be overwhelming. Conversely, a large sign may be necessary for a business with multiple locations.

3. Consider your audience.

Who are your target your signage? Your target audience will play a big role in determining the type of signage you need. If you’re trying to reach families, for example, then a kid-friendly sign would be a good choice.

4. Location and placement of your signage. 

Where you put your signage is just as important as the sign itself. Make sure that your sign is visible and easy to read from a distance. If it’s placed either too high or too low, it may be difficult for people to see.

5. Keep it simple.

Your signage should be easy to understand and not overcrowded with too much information. Use clear and concise language, and avoid using industry jargon that your target audience may not be familiar with. Good signwriters are worth the investment.

6. Make sure it’s readable.

Your signage should be large enough and use a font that is easy to read from a distance. You don’t want your potential customers to struggle to read your sign and give up before they even have a chance to see what you have to offer.

7. Use high-quality materials.

Your signage is an investment, so you’ll want to make sure that it’s made with high-quality materials that can withstand the elements. If your sign is made with cheap materials, it will reflect poorly on your business and likely won’t last very long.


8. Work with a professional.

Designing and creating signage can be a complex process, so it’s important to work with a professional who has experience and expertise in the field. They will be able to help you choose the right type of signage for your business and ensure that it’s produced correctly.

9. Get creative.

Don’t be afraid to think of something new and uncommon when it comes to your signage. Your sign is an opportunity to be creative and really make your business stand out.

10. Update your signage regularly.

Your signage should be updated regularly to reflect any changes in your company, such as a new logo or tagline. This will ensure that your sign is always representative of your brand and accurate.

What are the different types of signs to use for my business?

There are various types of signs used in business, and each has its own advantages and best uses.

One of the most common types of signs is the traditional business sign. These are the signs you see on the front of most businesses, and they usually include the business name and logo. Traditional business signs are a great way to make your business stand out and attract customers. 

Another common type of sign is the banner sign. Banner signs are often used to advertise special sales or events. They are large and eye-catching, and they can be hung from the ceiling or mounted on the wall. Banner signs can get people’s attention and get them into your store. 

Window signs are another popular type of sign. Window signs are usually smaller than banner signs, and they are typically placed in the front window of a business. Window signs are a great way to let people know what your business is all about and what products or services you offer. 

Finally, there are LED signs. LED signs are becoming increasingly popular, as they are very energy efficient and can be programmed to display a variety of messages. LED signs are a great way to get your message across in a very eye-catching way.

Joe Turner

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