Slow River
A NEW TOURISM STRATEGY FOR
THE FOOD AND WINE INDUSTRY
ALONG THE MURRAY RIVER
Slow River transcends traditional state borders
in a campaign designed to promote the food
and wine industry along the length of
Australia’s Greatest River and undisputed food
bowl – the Murray.
"Slow River", is the heart of a wide reaching
strategy encouraging visitors along the entire
Murray River to savour and appreciate food and
wine that has been grown in a responsible
manner and prepared for the plate with passion!
It follows a national Slow Food Congress held in
Mildura in 2003
Mildura Region celebrity cook and author
Stefano de Pieri is ambassador for the "Slow
River" campaign to put Murray produce on the
world stage - contributing to the river’s health
and providing much needed professional
assistance to develop industry talent.
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The Slow River Program also includes a range of support projects, which include:
• Creation of the long awaited "Chef’s of the
Murray" Program
• Participation in select consumer and trade
food and wine shows
• Development of a touring guide featuring the
river’s food and wine industry
• Development of a Murray River Food and
Wine Calendar
• A coordinated and national promotional
program identifying the river’s local food and
wine events and festivals.
The campaign addresses a desire to see the Murray River reinstated as Australia’s Greatest River.
Contact
Helen Healy Organisation
PO Box 3276 Mildura VIC 3502
Phone 61 3 5021 5100
Fax 61 3 5021 5133
Email info@helenhealy.com
Website www.slowriver.com.au |
AGRICULTURAL TOURS
MILDURA DISCOVERY TOURS
Mildura Discovery Tours was established in
2000 to educate and promote the Mildura
Regions diverse and well established
horticultural industries. The tour offers a choice
of coach or river touring along the mighty
Murray River and surrounds in New South Wales
and Victoria.
Horticultural and agricultural touring throughout
the Mildura Region is the main theme of the tour,
together with sampling delicious local fare for
lunch and visiting local wineries for wine tastings.
The tour visits horticultural properties producing
asparagus, wine grapes, table grapes, citrus and
much more allowing visitors to experience industry
procedures and their production systems.
A running commentary of local history about
the Mildura Region is provided by the local tour
guide, the commentary explains the arrival of
the Chaffey Brothers from California in the
1880s to commence an irrigation colony.
Mildura Discovery Tours offers a choice of tours
throughout the week, for singles, couples or
groups. Corporate and group tours can be
arranged to suit any requirements.
Contact
Mildura Discovery Tours
104 Walnut Ave
Mildura VIC 3500
Tel 61 3 5023 6486
Mobile 0419 127 995
Email berka@ncable.com.au
Website www.erskineenterprises.com.au |
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